Fabric is arguably the most import element when starting a fashion brand. Sure, design is a fundamental piece of the puzzle, but if you don't have the right fabric to transform your design from a 2D sketch into a tangible garment, then it’ll be an uphill battle. For young designers and independent brands just starting out, it can be an overwhelming and sometimes an insurmountable hurdle to source great quality fabric at the right price and quantity.
When we first launched OhSevenDays, fabric was certainly our biggest obstacle and our first season was a blur of hustling to negotiate prices whilst buying "sample" quantities with the empty promise we would return to buy in bulk.
We quickly learnt a lot about the textile and woven fabric industry in particular. This forced us to make a decision; if we wanted to move forward building our brand and expand the business, we really felt it necessary to develop a more sustainable model of production. We witnessed a mass excess of fabric being discarded by the large garment factories around Istanbul. It then struck us, these excess fabric rolls could be the key to our sustainable model.
In the early days of our fabric sourcing journey, we sourced from middle-men deadstock sellers, but have since graduated to sourcing direct from the fabric mills themselves as it allowed for far greater transparency of origin and has allowed us to scale our business with greater ease.
We've now cultivated relationships with OEKOTEKS certified fabric mills producing fabrics with the following certificates:
GOTS (Global Organic Textile Standard)
GRS (Global Recycled Standard)
OCS (Organic Content Standard)
The clothing industry is one of the main industries polluting our planet. It’s highly debated as to who should be leading the change within the sector. We at OhSevenDays believe it should be a collaborative effort between brands and consumers to spread the message and take action towards a more sustainable future. Instead of adding new product to an immensely saturated fashion industry, we want to aim for a circular economy and make use of the wealth of resources that already exist. Using the left-overs is our little way of contributing to the fight to repair our damaged planet and avoid contributing to mass consumerism and perpetual waste!