account icon arrow-left-long icon arrow-left icon arrow-right-long icon arrow-right icon bag-outline icon bag icon cart-outline icon cart icon comment chevron-left icon chevron-right icon cross-circle icon cross icon expand-less-solid icon expand-less icon expand-more-solid icon expand-more icon facebook-square icon facebook icon instagram icon kickstarter icon layout-collage icon layout-columns icon layout-grid icon layout-list icon link icon Lock icon mail icon menu icon minus-circle-outline icon minus-circle icon minus icon pinterest-circle icon pinterest icon play-circle-fill icon play-circle-outline icon plus-circle-outline icon plus-circle icon plus icon rss icon search icon shopify icon snapchat icon trip-advisor icon tumblr icon twitter icon vimeo icon vine icon yelp icon youtube icon

Your Cart

Your cart is currently empty. Click here to continue shopping.

Behind the Scenes of Building a Collection

Behind the Scenes of Building a Collection
NOV23

Autumn Winter 2017 Collection.. Behind the Scenes
A lot goes on behind the glossy images that appear on Instagram and before the collection hits the rails. Here we’d like to give you a little insight into our design, sampling, sales and production of our collections... 

IMG_3235.JPG

We generally start the season in the office, brainstorming silhouettes, colour palettes, special details and overall themes for the collection.  

From there we start the sketching process and put together rough ideas on paper before we hit the streets to begin the hunt for fabric. 

FullSizeRender.jpg
IMG_3374.JPG

For an independent growing label like ourselves, fabric is the most challenging part of the process. Not only do we want to ensure we use ethically sourced fabrics, but we also need to negotiate meterage minimums. It’s a tricky balance to get the right fabric, at the right price, in the right quantity. We source all our fabric and trims in Istanbul, where we are based. Our favourite neighbourhoods to hunt for ‘kumaş’ (fabric in Turkish) are Osmanbey, Akşemsettin, and Merter.  

IMG_3160.JPG

Once fabric samples are chosen, it’s pattern making and sample cutting time. This is a long process as many adjustments are needed along the way to ensure fit and quality are up to standard.

When the sample collection is complete, we then plan the photoshoot. This is involves creating a moodboard, choosing a model, location and styling the looks. 

For Autumns Winter 17’ we shot the campaign in a beautiful historical building in the Galata neighbourhood of istanbul. The high ceilings, white walls and large sunlit windows were the perfect backdrop for the campaign.  

FullSizeRender.jpg
FullSizeRender.jpg
FullSizeRender.jpg

Our team for the day was Model, Sophie Lord, Photographer, Daria Norkina, Photo Assistant, Natalie Kurcenli, Assistant Zeynep Uldeş and designer Megan Mummery. 

From the shoot we can create a lookbook, which we use to share the collection with buyers, media, and customers.  

IMG_4892.JPG

This season we took the collection to Paris Fashion Week, Capsule Show. Here we previewed the sample collection to potential buyers. And had a fabulous week visiting the many treats Paris has to offer... 

IMG_4870.JPG
IMG_4940.JPG

Next blog post we’ll delve into the production stage. And our process from stitch to store! 

Read more

Our Sustainable and Ethical Fashion Glossary of Terms

Our Sustainable and Ethical Fashion Glossary of Terms

Power of Circularity

Power of Circularity

Comments

Be the first to comment.
All comments are moderated before being published.