6 Reasons to Place a ‘Pre-Order’
Of late, the Pre-Order shopping model has become a fashionista's favourite and we at OhSevenDays are mega happy about it as it's the ultimate sustainable buying system.
Simply put, a pre-order indicates buying a product before it’s made. As a customer pre-orders items, they are produced according to the demand. This means that brands are selling less and also adapting their business models to more accurately reflect their consumers.
This is a SUPER sustainable model of buying fashion and we're here for it! So, here there are 6 reasons why we think this system is working very well for the brands, customers, and also the environment.
1. It does not rely on estimations.
In the fashion industry, brands have been estimating the quantities of the pieces they will sell, and produce them according to their best guesses. Fast fashion brands choose this kind of method which results in excessive amounts of unsold pieces. So, rather than relying on the estimations, the pre-order model goes after the demands of the customers. That wise the brands have relatively a better opinion about how their sales will be like.
2. Prevents overproduction.
The conventional method of production usually indicates overproduction. Sadly, %30 of produced clothes are not sold each year. Thinking about the amounts of waste that end up in landfills, this method is not sustainable for our planet at all. So, buying with the environment in mind can be as easy as placing an early order. The pre-order system suggests a far better environmental choice by minimizing the risk of new clothes that are going to waste.
3. Minimizes the amount of deadstock.
The conventional practice of production causes a huge waste of deadstock which is very far from sustainable. The most sustainable thing to do as a brand is to do on-demand production. With the demand of real customers, the sellers can forecast how much fabric and material they require. In the end, the brands can minimize the potential wastage.
4. A better financial option for the brands.
In a fashion industry that creates 92 million tonnes of waste each year, fortunately, there are these brands implementing the pre-order methods in order to avoid overproduction and suggest a slower way of shopping. It's really important especially for the entrepreneurs who are struggling with their sourcing, sampling, and marketing before the production. Moreover, they may not have enough budget to pay for overproduced clothes or a massive store for them. In this case, the pre-order system helps the brands manage their stock beforehand.
5. Prevents needless shopping.
Even if it sounds like the pre-order system only works for the sellers, it is only a part of the story. The pre-order is also beneficial for you as a consumer. In this model of production, there is a longer time between ordering and receiving the product which prevents buyers from shopping impulsively and maybe regretting it later. Impulse buying results in many unworn clothes in wardrobes which isn’t sustainable. Also, that impulse behavior damaging us in many ways. As a result, in the pre-order system, buyers are more encouraged to buy thoughtfully and consciously.
6. Provides better quality items
In the conventional way of production, the clothes are produced in massive amounts. So, the producers are under the pressure of producing the clothes in a very quick and cheap way. It’s not only an unethical issue, but also it affects the items’ qualities. In this case, the pre-order system becomes the best option for the buyers. Because in this way, the brands can plan how much they will produce and they don’t have that time pressure. This allows the brands to offer reasonable prices for customers without cutting costs in socially and environmentally unethical ways. That's why the pre-order makes it an appealing choice when it comes to the best quality.